Pricing

Priced like a studio, not a retainer.

Reading your track is free and needs no account. Writing costs $1 a run, or $8 a month on annual. Cancel anytime.

Plans

Annual saves $24 a year on Solo, $60 on Pro

Free, unlimited, no account

Every measurement, as many as you like

Drop a track and the wand reads it: tempo, key, dynamics, loudness, the shape of its energy. That read happens in your browser, so the audio never reaches a server, and there is no counter on it now or later. The same goes for the hype strip: paste any bio and see what comes out. You only start spending when you ask the studio to write something.

The usual way to pay

Runs by the piece

Most artists release four or five times a year, not four or five times a month, and a subscription is the wrong shape for that. A run costs $1, flat. Buy what a release needs, they sit in your account until you use them, and nothing renews or expires while your account lives. A whole launch usually costs less than lunch.

$1 a run, flat

Buy runs

If you release often enough that a month is the right unit, the plans below cost less per run and keep your whole catalog open.

Free

$0 forever

No card. No clock.

To try the writing.

10 kits, then $1 a run

  • Unlimited track reads and hype strips, always
  • 10 studio sessions: kit, crate, campaign desk
  • Social, captions, brand foundation
  • Your heat, a judgement of what sets your sound apart, and the hype it strips
Start free

SoloRecommended

$8 / mo

$96 a year, billed annually.

Built for a release year.

25 runs a month

  • 25 full runs every month, reset on the 1st
  • Your catalog stays open: 60 readings on file
  • Each release written as a continuation of the last, not a reintroduction
  • Refine and regenerate any line
Start with Solo

Pro

$20 / mo

$240 a year, billed annually.

Built for a prolific artist.

150 runs a month

  • Everything in Solo, six times the monthly room
  • Your whole archive open, however long it gets
  • Past the 150, runs are simply $1 each. Never blocked.
  • Invite editors into a release file
  • Priority on new tools as they land
Start with Pro

Label

$39 / mo

$468 a year, billed annually.

Built for a roster.

400 runs a month, whole roster

  • Everything in Pro, across every artist you run
  • The roster view: heat, angle, and catalog depth at a glance
  • The one-page roster brief, for a deck or a hand-off
  • 12 org seats on the roster, with heat still owner-only
  • Outreach tracking, and pages that join the sonic map
Start with Label

Early access pricing, and it can still shift. Every plan starts on the free tier, so you read the work before you pay. Cut is invite-only. Thermal does not publish a Cut price.


The comparison

Three ways to write the words around a release. Here is what each one actually costs you.

Comparison of a publicist, a fill-in template, and Thermal across cost, honesty, and what you get.
A publicist A fill-in template Thermal
Cost Hundreds a release, sometimes a monthly retainer. Cheap or free, then paid for in your own hours. $0 to start. $8 a month on annual, $10 month to month.
Honesty Polished, and often quietly inflated. Blank fields you fill with your own hype. Strips the hype, keeps what is true.
What you get A bio, on their timeline, not yours. One empty format, still to be written. Signature, positioning, kit, campaign. Yours to send.

What counts as a run

One run is one studio session. Not one bio, not one caption. The wand, the kit, and the crate, in one pass.

01

You drop the track

A file, a link, a few notes if you have them. The wand reads it here.Sample brief: solo artist, debut EP, cut live to tape in a converted horse trailer outside Tucson.

02

The studio opens

It takes a reading, strips the hype anyone could write, and finds the real line.That brief read 96 BPM, with 5 phrases of hype cut.

03

The kit lands in the crate

Bios, EPK, press release, pitches, social, brand, campaign desk. That whole pass is one run.


Questions


Everyone starts free. Cancel anytime, switch monthly or annual whenever.

Read before you pay.

Start free