What you get

One read. The whole kit.

One run writes everything you actually send. Bios, EPK, press release, pitches, social, captions, a brand foundation, and a go to market plan. Each piece copy ready, each piece refinable, all of it built from what is true about your music.

0pieces Output of one read on Sable Reyes, a sample artist: 15 finished assets and 3 live tools, every one open to read below. Heat 72.

The kit · Sable Reyes

Four zones and a live strip, one run. Open any card to read the real output.

This mirrors the results screen inside Thermal. Four zones of finished assets, Announce, Pitch, Plan, and Create, plus a live strip of tools that keep working after the read. Every example here is from one real run of the engine on a sample artist.

Announce

The words you post and paste the day you release. Short, copy ready, on voice.

3 assets

Bio, three lengths

3 bios

One line, short, and full. The same true read, sized for a tweet, a press box, and a website.

Social bios

3 profiles

Instagram, X, and TikTok, each cut to the character count and the room it lives in.

Instagram

Slow desert country from a horse trailer outside Tucson. Live to tape, doors open to the night. Debut EP below.

Desert country, cut live to tape. Baritone guitar, a broken Wurlitzer, one voice.

TikTok

we recorded this in a horse trailer with the doors open. the night is in the song.

Captions

4 captions

Release day, behind the scenes, lyric pull, and a thank you. Ready to post in your voice.

Pitch

What you send to the people who can move you forward. Editors, curators, bookers.

4 assets

Press kit

9 highlights

Tagline, an honest summary, the real highlights, for fans of, and the story behind the record.

Tagline

The desert, cut live to tape, doors open to the night.

Honest summary

Sable Reyes records live in a converted horse trailer outside Tucson, doors open to the night, the room left in. The sound is patient and dry: baritone guitar, a broken Wurlitzer, one voice.

Highlights

Debut EP, cut live to tape in a single room
Recorded in a horse trailer outside Tucson
Baritone guitar and a broken Wurlitzer as the core sound

For fans ofMarfa-era songwriting, early Cass McCombs, Hurray for the Riff Raff

Press release

3 parts

Headline, body, and a reusable boilerplate. Newsroom shaped, no hype filler.

Headline

Sable Reyes releases her debut EP, Dry Season, cut live to tape in the Tucson desert.

Body

For her debut EP, Sable Reyes set up in a converted horse trailer outside Tucson and left the doors open to the night. The result is slow desert country built on pedal steel, a half inch tape machine, and one voice, with the sound of the room kept in the mix.

Boilerplate

Sable Reyes is a desert country songwriter based outside Tucson, recording live to tape.

Pitches

4 pitches, sync

Playlist, blog, venue, and the Spotify for Artists editorial pitch, each ready to send as is, plus the sync metadata line libraries and supervisors ask for, measured from your track.

Playlist pitch · subjectDesert country, live to tape, for your slow evening list

Body

Hi, Sable Reyes just released her debut EP, Dry Season, cut live to tape in a horse trailer outside Tucson. It is patient, dry desert country with the room left in. I think the title track would sit well between your Marfa-era and Cass McCombs picks. Three minutes, no rush. Link below if you want to listen.

Also in this cardthe Spotify for Artists editorial pitch, sized for the submission box, and a sync metadata line measured on your device: key, BPM, mood, instrumentation

Public press page

1 link

Publish your kit as a hosted page: bio, story, highlights, sound, and a contact button, at one link you can send to anyone. Republish any time; the link never changes.

Plan

The plan under the words: who you are to whom, when each move lands, and how a listen turns into a contact.

4 assets

Brand foundation

5 pieces

Positioning, audience, message pillars, voice, and the words to use versus the words to avoid.

Positioning

The desert country songwriter you can hear the room in. Patient, lived in, cut live to tape.

Audience

Slow listeners who follow songwriting and room sound over singles and trends.

Voice

Plain, dry, unhurried. Says less than it could and means all of it.

Words to use

live to tape
the room
patient
desert

Words to avoid

genre-bending
sonic journey
boundary-pushing
raw and authentic

Go to market

4 first moves

Your lane, where to reach those people, a timed rollout, and the first moves this week.

Your lane

Desert and Americana editorial, slow country playlists, and small listening rooms in the Southwest.

Rollout

This weekPitch three desert country playlists with the live-to-tape line.
Week twoSend the blog pitch to two Americana writers who cover desert songwriting.
ReleasePost the behind the scenes caption with the horse trailer photo.
AfterBook two listening rooms in Tucson and Marfa off the venue pitch.

Release calendar

5 dates, .ics

The rollout placed on real dates, from first pitch to release day and the week after. Export the whole plan to your calendar as one .ics file.

On the calendar

Mar 3Pitch three desert country playlists with the live-to-tape line.
Mar 10Send the blog pitch to the two Americana writers who cover desert songwriting.
Mar 17Open pre-save and put the link in bio.
Mar 24Release day. Post the behind the scenes caption with the trailer photo.
Mar 31Book two listening rooms in Tucson and Marfa off the venue pitch.

Exportone .ics file, every date drops into your calendar

Fan capture

3 pieces

The pieces that turn a listen into a contact: pre-save copy, a link in bio, and the first email a new fan gets.

Pre-save

New record, cut live to tape in the desert. Save it now and it lands in your library the day it is out.

Link in bio

Sable Reyes. Slow desert country, live to tape. New record: save it here.

Welcome email

Thanks for saving the record. We made it in a horse trailer outside Tucson with the doors open to the night. You will be the first to hear it, and we will send one note when we play near you. Nothing else.

Create

Visuals ready to post: what to film on a phone, the palette and covers to post it with, and the map your read draws.

4 assets

Video concepts

2 to 3 concepts

Short vertical videos built from your angle and the sound of the track: hook, shots, on-screen text, and which moment of the song to use.

Hook, first two seconds

The Wurlitzer is broken in exactly the right way. We kept it.

Shots

Close on the tape reels turning
Slow pan across the trailer, doors open to the dark
Hands on the keys, one take, no cuts

Soundthe quiet verse opening into the first chorus

Photo brief

1 brief

Practical direction for your next press photo or cover shoot. Setting, light, and framing you can actually arrange.

Visual kit

palette, covers

A palette pulled from your reading, cover-art directions, and post-ready cover and story graphics you can download and use.

Palette from the read

Sunbaked clay, dry sand, dusk violet, and the black of the open trailer door.

Cover directions

Type set small and low, the way a field recording is labeled
One warm light source, the rest of the frame left dark
Grain kept in, nothing cleaned up

Downloadssquare cover and vertical story, sized and ready to post

Sound Atlas

1 map, .png

Part of the read itself: a measured map of every artist Thermal has read, tempo across, dynamics up, your track lit amber among them.

Live

Tools that keep working after the read. They search, react, and rewrite in real time.

3 tools

Scout

5 targets

Finds real, current playlists, blogs, radio, sync, and venues that fit your reading right now.

Reactions

3 readers

Three industry readers react in the first five seconds, the way your inbox really does.

The Room

3 actions

Ask Thermal to search, rewrite any asset in place, or draft new material from your read.

The proof

Every run shows its work.

The words are real because you can see where they came from. One side is the signal Thermal found in your music, warm. The other is the hype it stripped, cool. The contrast is the proof.

Found · the signal

The true heat in the reading. Heat 72.

"Cut live to tape in one room. Pedal steel, a half inch machine, one voice, the room left in."

The horse trailer outside Tucson, doors open to the night
Live to tape in a single room, not a studio gloss
A specific, dry sound: baritone guitar and a broken Wurlitzer

Stripped · the hype

5 phrases cut from this read, the lines anyone could write about anyone.

genre-bending
a sonic journey
the next big thing
boundary-pushing
raw and authentic

Anyone can write the cool column. Only your music writes the warm one. That is the whole kit.

Thermal positions you. Cut places you.

Once the read is true, Cut is the companion product where music supervisors and sync buyers reach in. Thermal makes the kit. Cut puts it in front of the people looking for exactly what you are.

Make yours

Describe your music. Get the whole kit.

One read writes everything above, sized to your sound and ready to send. No card here is a hand-written mockup. Every one is what a single run rendered, on a sample artist.

Run a reading See how it works