01
You are weeks from a release and the bio is still blank.
The masters are done, the date is set, the page is empty. You keep opening the doc and closing it.
Who it's for
Built for the artist with no publicist.
You finished the music. Now you have to sell it. And a good bio can cost more than the recording did, then reads like everyone else's anyway.
The recordingthe gear, the room, the mix
A bio that gets reada publicist you cannot afford
You paid to make it. Paying someone to explain it can cost more still. Thermal writes the bio from what is already true, for the price of a reading.
The wall every curator reads
Every bio sounds the same. Strike the hype and watch it cool.
These are the lines a curator reads all day, on every pitch, from everyone. Click any line to strike it, or clear them all at once. When the heat is gone, see what was actually under it.
Hype detected
10 of 10 left
Strike the hype. See what is left.
All hype, nothing under it. Thermal finds the part that is real and writes from there.
One artist, two bios
Same artist. The hype struck, the true line kept.
This is Sable Reyes: slow desert country, cut live to tape in a converted horse trailer outside Tucson. Toggle to the redline to see what Thermal strikes from the bio anyone could write, and the line it keeps instead.
Hype, runs cold
Sable Reyes is a genre-defying artist redefining Americana with a sonic journey like no one else.
Struck: Sable Reyes is a genre-defying artist redefining Americana with a sonic journey like no one else.
Kept: Cut live to tape, her debut EP. A baritone guitar, a broken Wurlitzer, one voice, the room left in.
Five adjectives, zero facts. A curator has read this exact sentence a hundred times today. Nothing in it tells them what the record sounds like.
Is this you
If any of these is your week, Thermal is for you.
02
You have finished music sitting unsent.
A record you are proud of, and no idea how to write about it without sounding like a press release for someone else.
03
Curators and blogs keep skipping you.
You send the pitch, you hear nothing back. The music is good. The framing is doing you no favors.
04
You freeze when you have to write about yourself.
Describing your own record feels like bragging or like lying. You would rather make another one than sell this one.
An honest line
Who Thermal is for, and who it is not.
No tool is for everyone. Thermal works from what is true about your music. If you want it to invent more than that, this is not the tool.
For you
- Independent artists writing their own release copy
- Small managers handling a roster on a budget
- DIY releases that need a real bio, EPK, and pitches
- Anyone tired of copy that reads like every other pitch
Not for you
- Anyone who wants invented hype over what is true
- Padding numbers, fake streams, or borrowed credits
- Copy that overreaches what the music actually is
- Claiming a sound the record does not have
Run a reading
Read your own music.
Describe what you made. Thermal reads what is true, strips the hype anyone could write, and renders the kit you actually send.